first-generation kurdish-american. builder. curator. the person in the room who sees what's missing before anyone else does.

my path has never been linear. for a long time i thought that was a problem. it took me a while to realize it was always my asset.

i grew up moving between worlds — cultures, industries, ways of seeing. that taught me something early: the most interesting things happen at the intersection. not in one lane, but in the space between them. that's where i've always lived and where i do my best work.

in 2015 i founded S3 Active in washington, dc — a curated multi-brand activewear concept that carried brands like alo, michi, and varley before any of them had their own stores. i didn't design a concept. i built something that was genuinely me — my taste, my standard, my community. the loyalty was real because the whole thing was real.

from S3 evolved something i didn't set out to build. clients started coming to me, founders, athletes, cultural figures, major league sports organizations, for the same reason customers came to the store. they recognized something. a rare combination of strategic thinking and genuine aesthetic intelligence that's hard to find in one person.

that work took me everywhere. brand identity. creative direction. visual storytelling. advising clients on how to show up in the world in a way that feels entirely their own. the through line was always the same: find the truth of what something is, and express it in a way that people feel before they're told.

at deloitte, i lead growth strategy around sports, leveraging the work, the relationships, and my own cultural fluency to identify and open doors into untapped markets and clients that wouldn't exist otherwise. it's the same instinct, applied at a different scale.

what connects every chapter is this: i build things that didn't exist before. brands, communities, experiences, markets. and i do it with an eye that doesn't waver and a standard that doesn't compromise.

when i'm not working, i'm in a workout class. running. thinking. living the lifestyle that started all of this. moving through the world with intention — because that's the only way i know how.

chatting is always easier, email me!

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